News for 'Marketing Campaign'

'India Should Not Rush To Celebrate Trump's Trade Announcement'

'India Should Not Rush To Celebrate Trump's Trade Announcement'

Rediff.com3 Feb 2026

'Trump says India will buy over $500 billion of US goods.' 'At present, India's annual imports of goods and energy from the US are under $50 billion.' 'Reaching $500 billion would likely require more than 20 years, suggesting the figure refers to a long-term aspiration rather than a near-term commitment.'

What Will Xi Jinping Do Next With All That Power?

What Will Xi Jinping Do Next With All That Power?

Rediff.com11 Feb 2026

'For the first time in a hundred years, the army has been taken out of the political equation. And for the first time ever, there is only one man who calls the shots. Not even Mao had this kind of power.'

India Is Seeing Dip In Foreign Tourists

India Is Seeing Dip In Foreign Tourists

Rediff.com7 Jan 2026

Foreign tourist arrivals in India dropped to 6.18 million during the April-September 2025 period against 7.06 million during the same period last year, which was a drop of 12.4 per cent.

Now NCERT Class VII book expands account of Ghazni's plunders, killings

Now NCERT Class VII book expands account of Ghazni's plunders, killings

Rediff.com7 Dec 2025

The six-page section, titled The Ghaznavid Invasions, states that Mahmud of Ghazni conducted 17 campaigns in India, returning each time with large quantities of treasure. The old NCERT class 7 history textbook had a paragraph on Mahmud of Ghazni.

Why Freebies May Not Save Stalin's DMK

Why Freebies May Not Save Stalin's DMK

Rediff.com16 Jan 2026

While the DMK depends on a 'silver sieve' of welfare schemes to stay in power, its support is slowly draining away under the weight of poor governance, corruption, and voters who are no longer satisfied with benefits alone and now want basic administration to work, observes N Sathiya Moorthy.

Award-winning umpire slams IPL rules

Award-winning umpire slams IPL rules

Rediff.com3 Jan 2026

'I'd love to see the strategy of 11 on 11, not changed or impacted because of an impact player who might only bat for two balls and doesn't field.'

How RBI Governor Fared In The First Year

How RBI Governor Fared In The First Year

Rediff.com29 Dec 2025

Sanjay Malhotra has made structural changes to banking regulation to bring down costs and increase efficiency. Plus, he kicked off a benign interest regime. But there are challenges ahead.

Competition may keep Colgate under pressure

Competition may keep Colgate under pressure

Rediff.com25 Oct 2025

Colgate-Palmolive India's September quarter (Q2FY26) performance has reinforced concerns among brokerages about the company's continued market challenges.

'India may become biggest natural diamond market'

'India may become biggest natural diamond market'

Rediff.com4 Jun 2025

'That combination of a rising economy, a growing middle class, and a deepening love of diamonds and jewellery is what we see really doubling the market for diamonds over the next five years.'

CBI chargesheets 4 Chinese citizens among 17 in Rs 1,000-cr cyber fraud case

CBI chargesheets 4 Chinese citizens among 17 in Rs 1,000-cr cyber fraud case

Rediff.com14 Dec 2025

The CBI has filed a chargesheet against 17 people, including four Chinese nationals, and 58 companies for their alleged roles in a transnational cyber fraud network that siphoned off over Rs 1,000 crore.

P T Usha pushes for 'Made in India' doping kits

P T Usha pushes for 'Made in India' doping kits

Rediff.com12 Dec 2025

India is bidding to become an Olympic host in 2036 and the International Olympic Committee has made it clear that the country will have to considerably improve its current doping record.

Green to set off bidding war at IPL Auction

Green to set off bidding war at IPL Auction

Rediff.com15 Dec 2025

Pace bowling all-rounders always come at a premium and therefore, the troika of Green, Venkatesh Iyer and West Indies' Jason Holder, all coming at the highest base price of Rs 2 crore (US$220,000), are set to headline the bidding war.

Delhi MCD bypolls: BJP wins 7 wards, AAP 3, Cong opens account

Delhi MCD bypolls: BJP wins 7 wards, AAP 3, Cong opens account

Rediff.com3 Dec 2025

These civic body bypolls were a litmus test for the BJP, as they were its first big electoral battle after coming to power in Delhi in February this year.

Terror Module: Two More Docs Detained

Terror Module: Two More Docs Detained

Rediff.com14 Nov 2025

The police in Haryana have detained two more doctors for questioning in connection with the terror module case.

Worst may be over for Asian Paints, but prospects still far from bright

Worst may be over for Asian Paints, but prospects still far from bright

Rediff.com21 Nov 2025

Asian Paints reported a good performance for the second quarter (July-September) of 2025-26 (Q2FY26), with some help from base effects, despite strong competition and extended monsoon. Volume grew in low double digits in the key domestic decorative paints, and value in that segment grew by 6 per cent. Ebitda (earnings before interest, taxes, depreciation, and amortisation) grew 21 per cent year-on-year (Y-o-Y), and PAT (profit after tax) grew 14 per cent. Asian Paints also defended market share better after several quarters where it had lost ground to Birla Opus.

He Brought Bharat To Indian Advertising

He Brought Bharat To Indian Advertising

Rediff.com25 Oct 2025

Few people have left the kind of imprint on India's advertising canvas as Piyush Pandey. An observer who seemed to know what made the country tick, a man who could find humour in life's everyday struggles and spin magic from it, one who understood that to reach the masses you needed to communicate with them in their language and context -- he was all of this and more.

Vijay praises BJP-partnered Puducherry government

Vijay praises BJP-partnered Puducherry government

Rediff.com9 Dec 2025

Actor-politician Vijay held his first public meeting in Puducherry, criticising the central government for neglecting the union territory's demand for statehood and praising the local government's impartiality. He also targeted the DMK government in Tamil Nadu, suggesting they could learn from Puducherry.

Serena Williams shocks fans with 31-pound makeover

Serena Williams shocks fans with 31-pound makeover

Rediff.com22 Aug 2025

The 23-time Grand Slam champion, who retired from professional tennis in 2022, will headline a multi-year national marketing campaign for GLP-1 drugs, a company spokesperson said.

'Every Time I See A Cancer Victim Smile, I Feel A Surge Of Energy'

'Every Time I See A Cancer Victim Smile, I Feel A Surge Of Energy'

Rediff.com15 Dec 2025

Meet Zeenath PA, the Kochi social worker whose handmade wigs are helping Cancer survivors reclaim their identity.

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

RSS leader hails NCERT tweak on Akbar, Tipu titles in textbooks

Rediff.com22 Nov 2025

RSS leader Sunil Ambekar says history textbooks have been revised, with titles like 'the great' removed from historical figures like Akbar and Tipu Sultan. He highlights the importance of India's ancient knowledge and the need to understand its history.

Bihar Polls: Makhana Turns Into Political Hot Potato

Bihar Polls: Makhana Turns Into Political Hot Potato

Rediff.com10 Nov 2025

As it gains commercial viability, the food will likely become a powerful political currency.

Pakistan using terrorism as state policy against India since 1947: Report

Pakistan using terrorism as state policy against India since 1947: Report

Rediff.com26 Nov 2025

Records stretching back to 1947 suggest a consistent strategy by Pakistan's military and intelligence apparatus, the Inter Services Intelligence (ISI), of using terrorism as a state policy against India.

How Brands Can Connect with Gen Alpha

How Brands Can Connect with Gen Alpha

Rediff.com15 Oct 2025

Though the oldest Alphas are just turning 15 in 2025, they're already more digitally fluent than any generation before, points out Sandeep Goyal.

'No Such Thing As Diabetes Reversal'

'No Such Thing As Diabetes Reversal'

Rediff.com14 Nov 2025

'In diabetes remission, you go below a 6.5 HbA1c without medication.' 'And this happens only when you lose 10 to 15 per cent of your body weight with a good amount of lifestyle and dietary changes, exercise and sometimes medication.' 'You have to be able to sustain your HBA1C below 6.5 for at least a year without medication to say that the patient is in remission.'

'No Anti-Nitish Or Pro-Tejashwi Wave'

'No Anti-Nitish Or Pro-Tejashwi Wave'

Rediff.com11 Nov 2025

'This will be a close election. At least now, it appears that the NDA has an edge.'

'Pronouncements On Paper Don't Feed Babies'

'Pronouncements On Paper Don't Feed Babies'

Rediff.com28 Nov 2025

'These children possess catastrophically low birth weights -- often 1.4 kgs or less. Such extremely low birth weight results in profoundly compromised neo-natal immunity.' 'The escalation to 97 deaths in three months precipitated contemporary attention precisely because this magnitude concentrates the humanitarian emergency, rendering it impossible for the administrative machinery to ignore.'

Modi Updates Stalin's Election Strategy

Modi Updates Stalin's Election Strategy

Rediff.com6 Nov 2025

'Stalin's intention is plain and simple.' 'The DMK wants to convert what is an 'incumbency-centred' election for the party-led alliance into one more 'Modi/BJP election' after Stalin's successive success in 2019 and 2021, observes N Sathiya Moorthy.

When Nitish Kumar Took On Bihar Dons

When Nitish Kumar Took On Bihar Dons

Rediff.com20 Nov 2025

Nitish thought that his stakes as chief minister were far greater than his stakes in protecting one of his party MLAs. He could not allow his rule-of-law train to be derailed by a small rock on the track. On the contrary, if he removed it to keep the train moving at a steady speed he would gain strong public admiration and sympathy that would help him take the masses along in carrying out other tasks. A fascinating excerpt from Arun Sinha's Nitish Kumar And The Rise Of Bihar.

CPC plenum backs Xi Jinping's leadership, military purge

CPC plenum backs Xi Jinping's leadership, military purge

Rediff.com23 Oct 2025

The Chinese Communist Party reaffirmed President Xi Jinping's leadership and backed a major purge of top military officials during a key meeting. The meeting also endorsed a new 5-year plan focused on domestic market resilience and self-reliance.

Disruptor Or Decider? What Will Vijay Choose?

Disruptor Or Decider? What Will Vijay Choose?

Rediff.com28 Nov 2025

The likes of Sengottaiyan can help Vijay navigate it better and faster -- but not necessarily to his goal, which is farther, and can move towards or away from him as well in the weeks and months to come, points out N Sathiya Moorthy.

Do You Wanna Partner Review: Charming

Do You Wanna Partner Review: Charming

Rediff.com12 Sep 2025

Do You Wanna Partner is frothy and funny without being loud or crude, which is something so many Indian comedies cannot manage, observes Deepa Gahlot.

Did You Know Piyush Pandey Acted In A Film?

Did You Know Piyush Pandey Acted In A Film?

Rediff.com27 Oct 2025

Madras Café is the only feature film he has acted in. I told him simply, "Sir, will you do this role?" and he agreed immediately.'

Court charges Tejashwi, Rabri with cheating, Lalu with graft

Court charges Tejashwi, Rabri with cheating, Lalu with graft

Rediff.com13 Oct 2025

Less than a month before assembly polls in Bihar, a Delhi court on Monday framed charges against Rashtriya Janata Dal chief Lalu Prasad Yadav, former Bihar chief minister Rabri Devi and their son and leader of opposition Tejashwi Yadav in the alleged IRCTC scam case.

After Bihar, Is It Target Stalin For BJP?

After Bihar, Is It Target Stalin For BJP?

Rediff.com22 Nov 2025

After big win in Bihar, the BJP is likely to push harder in Tamil Nadu, where the DMK government and the uneasy BJP-AIADMK alliance are preparing for a tense election filled with seat-sharing fights, changing alliances, and the unpredictable entry of Vijay's TVK party, predicts N Sathiya Moorthy.

'I Can't Marry Off My Daughter Because I Don't Have Money'

'I Can't Marry Off My Daughter Because I Don't Have Money'

Rediff.com29 Oct 2025

'I need 3-4 lakhs for the wedding. All prospective grooms demand a motorcycle which costs 1 to 1.5 lakhs, then you have to also give a bed, cupboard, utensils, fridge,' says Kamala, her wrinkled forehead furrowing with despair.

Gold, silver log record gains in H1 FY26 amid US economic uncertainties

Gold, silver log record gains in H1 FY26 amid US economic uncertainties

Rediff.com1 Oct 2025

Owing to uncertainties on higher inflation and muted growth in the United States (US), coupled with concerns around America's rising debt and tariffs imposed by President Donald Trump, the world's largest economy has become the epicentre of an unabated record rally in prices of precious metals.

Protein Craze Sweeps India

Protein Craze Sweeps India

Rediff.com10 Oct 2025

How much protein is needed for a healthy daily diet? A healthy adult needs a minimum of 0.80 gram of protein for every kilogramme of body weight per day. The average consumption of protein in India is around 62 gm per day, which is way lower than the global average of 78 gm.

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Move over Fast & Furious-Brad Pitt's 'F1' dominates

Rediff.com30 Jun 2025

Apple's high-octane racing film "F1: The Movie" roared to the top of the U.S. and Canadian box office this weekend, fueled by star-power and a finely-tuned marketing campaign

Top Chinese defence scientist detained for corruption

Top Chinese defence scientist detained for corruption

Rediff.com23 Sep 2025

A leading Chinese scientist specializing in semiconductor chips for weapon systems has been detained by anti-corruption authorities, according to his company, Zhejiang Great Microwave Technology.

From Gujarat To Global Stage: Modi's 25 Year Journey

From Gujarat To Global Stage: Modi's 25 Year Journey

Rediff.com22 Oct 2025

'I disagree with much of Modi's politics, but it cannot be denied that in these years in office, he has carved more than a niche for himself in history,' points out Nilanjan Mukhopadhyay, author, Narendra Modi: The Man, The Times.